Having never been to Pittcon before, I didn’t quite know what to expect but when I arrived in New Orleans with my colleagues to join over 16,000 delegates at the world’s largest annual event for laboratory science it was clear it was going to be one exciting trip! After four busy […]
Having started my career in the world of pharmaceutical communications (aka med comms!) I had to quickly adapt, learning what is and isn’t acceptable when it comes to marketing in this fascinatingly intricate political minefield . There are clear distinctions between what’s acceptable and what’s not in the pharmaceutical industry and […]
Less than six months ago, I hadn’t heard of Scoop.it! but it is a tool that we have utilised for a number of our clients with significant success. In its most basic form it is a tool for content curation. If one of your strategic objectives is to be positioned as […]
It’s been nearly 10 years since I set out in the world of B2B PR, over which time I’ve seen some pretty dramatic changes within the media relations environment and I can see it continuing well into 2015 and beyond. Back in 2005, when I started out as an account executive, […]
So it’s official, Lord Sugar is entering a “new world” of business investing £250,000 into a digital marketing agency. Lord Sugar chose Mark Wright as the winner of the Apprentice saying he would take the “big gamble” entering what had earlier been described as a saturated market place. The winning business […]
The humble hashtag changed the way people engage on social media in 2010 when Twitter moved trending topics on to its homepage to drive conversation on popular keywords or phrases that people had ‘hashtagged’. The hashtag is now used across multiple social media channels including Instragram, Facebook and Pinterest which makes […]