Social media

The importance of practising strong ethics in marketing

2015-03-02T11:50:49+00:00March 2nd, 2015|Blog|

Having started my career in the world of pharmaceutical communications (aka med comms!) I had to quickly adapt, learning what is and isn’t acceptable when it comes to marketing in this fascinatingly intricate political minefield . There are clear distinctions between what’s acceptable and what’s not in the  pharmaceutical industry and […]! and serve your audience with content curation!

2015-02-26T11:12:36+00:00February 26th, 2015|Blog|

Less than six months ago, I hadn’t heard of! but it is a tool that we have utilised for a number of our clients with significant success. In its most basic form it is a tool for content curation. If one of your strategic objectives is to be positioned as […]

How to make the hashtag work for your #B2B businesses

2014-04-02T09:37:39+01:00April 2nd, 2014|Social media|

The humble hashtag changed the way people engage on social media in 2010 when Twitter moved trending topics on to its homepage to drive conversation on popular keywords or phrases that people had ‘hashtagged’. The hashtag is now used across multiple social media channels including Instragram, Facebook and Pinterest which makes […]

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