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Digital marketing

Twitter – is it worth investing your time?

2021-02-19T12:12:35+00:00February 27th, 2019|Blog, Digital marketing, Social media|

On its home page, twitter declares: “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you.” If twitter users simply connect with friends and those who share the same interests, why are b2b businesses increasingly turning to twitter as part of their marketing [...]

Blogging….why bother?

2021-03-02T13:33:14+00:00August 18th, 2015|Blog, Digital marketing, Marketing strategy, Social media|

Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what can be gained by implementing ‘blogs’ into your marketing mix and what should you think about when writing one? Companies have […]

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