So it’s official, Lord Sugar is entering a “new world” of business investing £250,000 into a digital marketing agency. Lord Sugar chose Mark Wright as the winner of the Apprentice saying he would take the “big gamble” entering what had earlier been described as a saturated market place. The winning business proposition involves digital marketing and search engine optimisation to help improve small and medium businesses online search rankings.
Anyone who already works with us knows the importance we place on digital marketing as a mechanism for achieving measurable return on investment. During his pitch, Mark stressed how his business would put the focus back onto providing a personal service for his clients, getting to know their business and what matters to them. Here at The Scott Partnership we pride ourselves on building close relationships with our clients and understanding what success looks like for them. That success increasingly comes in the shape of a bigger online presence that provides results which we deliver for our clients via integrated sales and marketing tactics.
When it comes to digital marketing we understand that our clients have different budgets, objectives and target audiences but ultimately making it easier for their business to be found online is more important than ever before! Effective digital marketing not only boosts a business’ profile but provides them with measurable leads and insights to feed to their sales teams.
The scientific industry has been slow to hop on board the digital bandwagon but research has shown that in 2013 72% of life scientists regularly used a mobile device to support that research efforts in the laboratory. In addition, according to Google, non-branded searches account for 78% of all search engine referrals, making keyword optimisation of websites and online content essential to climbing up the search rankings.
By implementing multi-faceted digital marketing tactics including social media, website optimisation, content creation and email campaigns, we’ve helped our clients generate leads and boost their presence online as part of an integrated sales and marketing programme.
Karen Brady commented on the importance of personality when it comes to a successful business so contact our team of friendly personalities today to find out how you can make digital marketing work for your business! Lord Sugar thinks it’s worth investing in, why don’t you?