Busting the myth of b2b social media

Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason marketers even ask this question is fear. Fear of the unknown, fear of not having control and fear of the […]

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The power of batteries: driving the future of renewable energy

The renewable energy market is a buoyant one. While investment in wind, solar and other renewable energy sources slumped by 56% to £7.5bn in the UK in 2017, worldwide spending climbed 3% to £242.4bn, the second-highest level on record. The merits of using renewable energy sources are increasingly recognised: reduced air pollution including CFC emissions […]

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3D printing: from idea to revolution

3D printing, also known as additive manufacturing, is the process of making a 3D object from a digital file and is heralded as one of the most ground-breaking technologies of the 21st century. What many don’t realise is that this technology has been under development for nearly 40 years and has found application in a […]

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The war on bacteria: can we beat antibiotic resistance? (Part 1)

The human relationship with bacteria is an ancient and complex one. As the first life forms to colonise the earth around 3.8 billion years ago, bacteria (and other single-celled organisms) have had some time to evolve to suit their surroundings. Bacteria live everywhere – from hydrothermal vents at the bottom of the ocean to Arctic […]

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Metabolomics trends for 2018: Analytical potential

Data taken from Top-Down Analytics (TDA) Research report: Metabolomics 2018 Metabolomics is one of the newer ‘omics’ fields, and focuses on the characterisation of the small molecule metabolites in biological systems. Metabolomics research has the potential to shed light on certain disease states, monitor patient response to treatment, and contribute to drug target discovery. Applications […]

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Tips for harnessing the power of your CEO’s influencer capabilities

Having cut my teeth in the communications industry in the early 1990s, the ability to influence an audience was something that had to be done with a solid media relations campaign. This meant developing, and maintaining, strong relationships with key journalists who would effectively act as gatekeepers to the key target audience that you wanted to […]

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Exciting internship opportunity

PR Intern We are looking for a bright, ambitious and proactive intern to join our friendly team in Holmes Chapel, Cheshire. The successful applicant will provide social media and PR support to a range of b2b clients, as well as undertaking administration duties. An interest in science/technology is desirable and working knowledge of social media […]

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Opportunities and challenges in the booming North American cannabis market

Data taken from Top-Down Analytics (TDA) Research report: The Cannabis-Analysis Market in North America 2018. The legal cannabis market is expected to grow rapidly in North America over the next five years, approaching a quarter of a billion dollars in 2021 (the same value as markets for chocolate or craft beer). The market in California alone […]

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What might Brexit hold for UK science and research?

We are now less than a year away from ‘B-day’, and despite regular feelings of Brexit apathy due to the endless commentary about what is (but mostly isn’t) happening, the ‘cliff’ still looms large over many of us Brits. Speaking shortly after the vote in June 2016, Paul Nurse, the Nobel prize winner and director […]

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Furthering laboratory innovation at Analytica 2018

Last week, the team took a trip to Munich for Analytica 2018. The conference is one of the key events of the analytical calendar and brings together users, manufacturers and researchers for knowledge sharing and direct exchange between science and industry. More than 1,200 exhibitors and 35,000 visitors from around the world attended this year’s […]

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