Marketing strategy

Get ahead with marketing automation

2015-09-14T10:13:43+01:00September 14th, 2015|Blog, Lead generation, Marketing strategy|

Gaining a better understanding of customer behaviour, generating leads for the database and growing sales are all high on the wish list of companies, in the scientific industry. With customers increasingly looking for information online, businesses have had to change the way they target customers and optimize their sales and marketing […]

Blogging….why bother?

2021-03-02T13:33:14+00:00August 18th, 2015|Blog, Digital marketing, Marketing strategy, Social media|

Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what can be gained by implementing ‘blogs’ into your marketing mix and what should you think about when writing one? Companies have […]

And the winner is…

2015-06-01T13:41:51+01:00June 1st, 2015|Blog, Marketing strategy|

Winning an award for your business, latest innovation or team members creates a buzz around your brand, demonstrates your successes to customers and gives employees well-deserved recognition for their hard work and achievements. However, when it comes to prioritising marketing activity, award entries are often not given the attention they deserve. […]

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