Gaining a better understanding of customer behaviour, generating leads for the database and growing sales are all high on the wish list of companies, in the scientific industry. With customers increasingly looking for information online, businesses have had to change the way they target customers and optimize their sales and marketing […]
A few years ago professionals working in digital marketing were faced with numerous questions when it came to justifying their existence: what is a digital strategy? Why do we need one? How do we develop one? These are all legitimate questions; however, in 2015 and beyond it is essential that digital […]
Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what can be gained by implementing ‘blogs’ into your marketing mix and what should you think about when writing one? Companies have […]
Our latest infographic demonstrates the core elements of our integrated sales and marketing approach and business offering. To find out how we could support your business, contact us today via [email protected]. TSP infographic – An integrated approach
Winning an award for your business, latest innovation or team members creates a buzz around your brand, demonstrates your successes to customers and gives employees well-deserved recognition for their hard work and achievements. However, when it comes to prioritising marketing activity, award entries are often not given the attention they deserve. […]
Have you heard the one about the skyscraper built without any elevators? Sounds like the start of a bad joke, however this actually happened in Spain and you’ve probably had numerous stories about it filling your social media feeds ever since. But the reason we at The Scott Partnership find this […]
Having never been to Pittcon before, I didn’t quite know what to expect but when I arrived in New Orleans with my colleagues to join over 16,000 delegates at the world’s largest annual event for laboratory science it was clear it was going to be one exciting trip! After four busy […]
Anybody that works with The Scott Partnership on sales and marketing strategy and scientific communication will know that we have a bee in our bonnets about marketing being seen as a separate function to sales. The two should be integrated together so that marketing does a lot of the work to […]
We have talked a lot in recent posts about how marketing and sales should not be viewed as separate functions but as two sides of the same coin. Marketing should be used to identify names to put into the sales pipeline, marketing campaigns put in place in order to qualify those […]
Sound familiar? We hear this a lot from small to medium sized enterprises in the science and technology sector. They generally have a small target audience for their product who are easily definable. However, by taking this view, companies are drastically limiting the number of potential companies they can sell to. […]