Social media

Crisis? What crisis?

2017-11-07T12:05:50+00:00November 7th, 2017|Blog|

Crisis planning is a key function of the executive board of any company. Knowing what to do and say in the event of a crisis situation is vital to the security of any business. And yet it is always interesting to ask the crucial question of any client – what is […]

Are deadlines dead?

2017-11-02T10:28:15+00:00November 2nd, 2017|Blog|

We recently submitted an article to an editor ahead of deadline, which is not unusual in our line of work, or maybe it is?! The reaction we received was of genuine thanks and extreme gratitude. Clearly, the response of someone who doesn’t usually get things when they ask for them. It […]

Don’t guess: measure!

2017-05-24T12:57:42+01:00May 24th, 2017|Blog|

It has long been known that insights and analytics are the backbone of PR campaigns – without measuring a campaign, it’s difficult to gauge the success of your strategies. The data you gather in one campaign can be used to guide and inform the next to ensure constant improvement. This is […]

Tips and tricks for scientific content marketing

2021-02-19T15:24:07+00:00November 18th, 2016|Blog|

Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]

Building a bridge between traditional PR and digital marketing

2016-08-02T11:02:57+01:00August 2nd, 2016|Blog|

Building a bridge between traditional PR and digital marketing Since its first use in 1906, the press release has been a cornerstone of public relations campaigns. If well written, a PR can help a company establish and maintain its key message and raise awareness of its latest news.  However, many are […]

Blogging….why bother?

2021-03-02T13:33:14+00:00August 18th, 2015|Blog, Digital marketing, Marketing strategy, Social media|

Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what can be gained by implementing ‘blogs’ into your marketing mix and what should you think about when writing one? Companies have […]

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