There are many things to consider when bringing a product or service to market but all too often many of the critical stages are overlooked in favour of focusing solely on the launch to market. Without careful consideration of strategy and the reasoning behind it, such as audience insight, market research […]
This week marked the beginning of Chinese New Year and we are celebrating by introducing a new blog series that will give you all the information you need to successfully market your scientific or technology business in China. Breaking into the Chinese market is notoriously difficult, even for the most successful, […]
“One person with passion is better than forty people merely interested.” E.M. Forster It’s appraisal time at The Scott Partnership, a really important time for reflecting on the individual team members’ progression and dedication over the past few months, and planning ahead to ensure clear paths for success. This reviewing process […]
success (noun) – the accomplishment of an aim or purpose. “The president had some success in restoring confidence”. Synonyms: favourable outcome, successfulness, favourable result, successful outcome, positive result, victory, triumph. “We are very encouraged by the success of the scheme” What does success mean to you? Here at The Scott Partnership success underpins everything […]
‘Creativity’ – a word often echoed around PR and marketing agencies but how often do we really take the time to think about how we can maximize it to benefit our clients? When I began my career in marketing, I had little exposure to the graphic design process; from understanding the […]
I started my internship at The Scott Partnership with little experience in the world of public relations but a real passion for science and technology. My first few months in the role were spent learning how to effectively communicate scientific and technical materials to a wider audience and I wanted to […]
Have you heard the one about the skyscraper built without any elevators? Sounds like the start of a bad joke, however this actually happened in Spain and you’ve probably had numerous stories about it filling your social media feeds ever since. But the reason we at The Scott Partnership find this […]
Coming from an editorial background I already had a strong understanding of the ins and outs of the publishing world which provided an invaluable foundation for the fast-paced and dynamic environment that is agency life. Two attributes which I have found to be inherent to both marketing and publishing are a […]
‘Marketing automation, Eloqua and Marketo’ are words being mentioned at virtually every meeting I have attended over the last 2 years. As an integrated sales and marketing agency, when I first heard about marketing automation software it was an hallelujah moment – finally there is a solution that will help us […]