A New Year and a New Approach to Business in China

2016-02-12T13:19:25+00:00February 12th, 2016|Blog|

This week marked the beginning of Chinese New Year and we are celebrating by introducing a new blog series that will give you all the information you need to successfully market your scientific or technology business in China. Breaking into the Chinese market is notoriously difficult, even for the most successful, […]

The Importance of Being Passionate

2021-02-23T16:42:41+00:00September 24th, 2015|Blog|

“One person with passion is better than forty people merely interested.” E.M. Forster It’s appraisal time at The Scott Partnership, a really important time for reflecting on the individual team members’ progression and dedication over the past few months, and planning ahead to ensure clear paths for success. This reviewing process […]

Success is just the tip of the iceberg

2021-02-23T16:46:51+00:00September 21st, 2015|Blog|

success (noun) – the accomplishment of an aim or purpose. “The president had some success in restoring confidence”. Synonyms: favourable outcome, successfulness, favourable result, successful outcome, positive result, victory, triumph. “We are very encouraged by the success of the scheme” What does success mean to you? Here at The Scott Partnership success underpins everything […]

Why creativity is at the heart of everything we do

2015-06-29T15:23:54+01:00June 29th, 2015|Blog|

‘Creativity’ – a word often echoed around PR and marketing agencies but how often do we really take the time to think about how we can maximize it to benefit our clients? When I began my career in marketing, I had little exposure to the graphic design process; from understanding the […]

Bridging the Gap Between Science and Marketing

2015-05-06T14:47:26+01:00May 6th, 2015|Blog|

I started my internship at The Scott Partnership with little experience in the world of public relations but a real passion for science and technology. My first few months in the role were spent learning how to effectively communicate scientific and technical materials to a wider audience and I wanted to […]

From editor to marketing executive

2015-02-20T10:32:45+00:00February 20th, 2015|Blog|

Coming from an editorial background I already had a strong understanding of the ins and outs of the publishing world which provided an invaluable foundation for the fast-paced and dynamic environment that is agency life. Two attributes which I have found to be inherent to both marketing and publishing are a […]

Making marketing automation work for your business

2015-02-18T14:32:00+00:00February 18th, 2015|Blog|

‘Marketing automation, Eloqua and Marketo’ are words being mentioned at virtually every meeting I have attended over the last 2 years. As an integrated sales and marketing agency, when I first heard about marketing automation software it was an hallelujah moment – finally there is a solution that will help us […]

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