China is still a key strategic market and offers huge opportunity for many industries. Whether you are well established there, or dipping your toe in, trade show attendance is a great opportunity for networking, sales and brand building. Our team in Shanghai and Beijing support a number of clients with media and […]
Working for clients is a round the clock service industry. International clients in B2B can be launching new products and exhibiting at trade shows internationally year-round, and our teams support them in China, North America and Europe in many languages. As we all know, trade shows are not a low-cost venture. […]
Like it or not, technology is taking over the world and transforming the way we carry out even the most basic of tasks. The availability of apps that allow us to do a range of every day things, such as control our home heating systems, record our favourite TV programmes remotely, […]
Following what, for many of us, is a season of overindulgence – and big business for food manufacturers and retailers – we thought we would start the New Year reflecting on some of what we have learned about the food industry over the last twenty years in business. Having worked closely […]
The Scott Partnership celebrates 20 years of business this year and to mark the occasion, I’ve been reminiscing about the success we’ve achieved, the changes we’ve seen over the years and everything we have to look forward to. It all began in 1996, which means we share our anniversary with eBay […]
Since its launch in July, Pokémon GO has taken the world by storm. The game had over 7.5 million downloads in the first week of release in the US alone and there are now more people playing than there are accounts on Twitter! The gaming app soared to the top of […]
My first month as an intern at The Scott Partnership seems to have flown by! Oddly enough my first week coincided with National Internship Week (27th June -1st July) which celebrates all things internship related. The combination of a variety of tasks and lovely colleagues has made it very easy to […]
How does business work differently in the US compared to other geographies? Are there distinct ways of interacting with clients and new business prospects? Is PR and marketing activity carried out with a different focus across the pond? With a number of clients I work with based in the US, these […]
In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more important than ever. But many life science companies can be shy when it comes to using the power of […]
In order to succeed in today’s increasingly competitive market, businesses are having to scrutinize their sales and marketing activity to ensure they establish and maintain their brand image as well as generate leads. Working as productively and efficiently as possible, while drawing on the right external input at the right time […]