It’s that time of year again when love is in the air with hearts being set aflutter by romantic gestures and amorous declarations…As a bit of a romantic myself I started thinking about how at The Scott Partnership we pride ourselves on loving our clients and being passionate about their success.
The PRCA In-house Benchmarking Report 2014 revealed that clients rate creativity, honesty and trust most highly when it comes to working with agencies. As with any relationship, it’s much more likely to be a happy and enduring one if both parties have similar goals, priorities and views; yet there still seems to be a significant gap between what clients and agencies consider to be the most important factor.
We focus on creating a partnership with our clients to help them achieve success and our approach to creating a positive client-agency relationship can be categorised into four key areas:
• Communication – we prioritise open and honest dialogue with our clients to ensure that we’re always on the same page when it comes to expectations and campaign objectives
• Compatibility – it’s important to us that we’re a good match for your business when it comes to market knowledge, experience and expertise. This is why we run strategy sessions with new and potential clients to establish this from the outset
• Creativity – we are presented with a wide variety of challenges and obstacles on a day to day basis that need a solution, so it’s a good job we’re not afraid to think outside the box and try something new so we can ensure we’re delivering solutions that really work
• Caring – we genuinely care about our clients from making sure they achieve their personal targets as well as their business objectives. There is nothing we love more than sharing success with our clients and helping them achieve a real return on investment
You get out what you put in from life and by leveraging our experience and knowledge in integrated sales and marketing and while always remaining engaged with our clients, we are able to deliver solutions that really work and continue to build strong client-agency relationships. You don’t get much more rewarding than that.
The best part of it all…our clients love working with us too! Here’s what Rob Bunn, EMEA Marketing Program Manager at Agilent Technologies had to say about working with us:
“TSP are very professional, articulate and pro-active in their approach. Over many years working together I have benefited time and time again from their strategic insight and delivery to help achieve challenging objectives……..you will not find a better partner within this sector.”
So if you’d like to experience a true partnership contact us today and find out how we can help you achieve success for your business.
Holly Jobbins, Account Manager at The Scott Partnership
Instead of our regular ‘Fight Club’ session this week we had Love Club where we celebrated loving our clients…and our team!
