Now that COVID is (mostly) behind us, many of us are now embracing the in-person trade show once again. These events offer the unique chance to network with industry experts and key opinion leaders and meet with customers, prospects, suppliers, distributors and colleagues. Within the life science industry, this includes getting first-hand insights from the leading researchers.

We’ve highlighted a few key trends that could shape b2b trade shows and conferences in 2024 and beyond.