Crisis? What crisis?

2017-11-07T12:05:50+00:00November 7th, 2017|Blog|

Crisis planning is a key function of the executive board of any company. Knowing what to do and say in the event of a crisis situation is vital to the security of any business. And yet it is always interesting to ask the crucial question of any client – what is […]

Are deadlines dead?

2017-11-02T10:28:15+00:00November 2nd, 2017|Blog|

We recently submitted an article to an editor ahead of deadline, which is not unusual in our line of work, or maybe it is?! The reaction we received was of genuine thanks and extreme gratitude. Clearly, the response of someone who doesn’t usually get things when they ask for them. It […]

Meet our newest client – Human Recognition Systems

2017-10-31T14:53:19+00:00October 31st, 2017|Blog|

We’re thrilled to have been appointed as PR and content agency for Liverpool-based innovator of cutting-edge biometric technology and software, Human Recognition Systems (HRS). Established in 2001, HRS has experienced significant growth and demand for its biometrics solutions, with a global client base that continues to expand. The company develops a […]

How to communicate more effectively with your customers

2017-10-04T11:55:19+01:00October 4th, 2017|Blog|

A robust marketing communications strategy is largely reliant on effective communication, hence its name! So why aren’t communication trends given more attention? Do you know how your customers prefer to communicate? And what motivates their purchasing decisions? Understanding the most impactful way to communicate with your target market enables you to […]

News from TSP

2017-08-17T11:49:44+01:00August 17th, 2017|Blog|

We are pleased to announce that Louise Reid has been promoted to Managing Director of The Scott Partnership Group, which includes Kapler Communications and Phoenix Marcom. Having joined us in January 2016 as Director of Client Services, Louise has played a key role in improving and standardising the delivery of service to […]

Another ChinaPlas under the belt

2017-06-01T16:14:37+01:00June 1st, 2017|Blog|

Each May, exhibitors and media from the plastics and materials market gather together for the annual ChinaPlas exhibition, alternating between Shanghai and Guangzhou – with 2017 seeing the latter taking its turn to host the world’s largest exhibition, now in its 21st year. The stats are impressive – the show attracts […]

Don’t guess: measure!

2017-05-24T12:57:42+01:00May 24th, 2017|Blog|

It has long been known that insights and analytics are the backbone of PR campaigns – without measuring a campaign, it’s difficult to gauge the success of your strategies. The data you gather in one campaign can be used to guide and inform the next to ensure constant improvement. This is […]

In-cosmetics 2017 was truly dazzling!

2017-04-19T12:46:42+01:00April 19th, 2017|Blog|

With competition for attention at the world’s leading cosmetics ingredients trade show fierce, the seemingly polarised worlds of glamour and science converged in an explosion of glitter at this year’s in-cosmetics in London. The three enduring mega tends of natural, sustainable and anti-ageing were dominant, with the new product zone rife […]

Influencer marketing: identifying potential influencers

2017-03-29T14:55:07+01:00March 29th, 2017|Blog|

In 2016, we looked at the phenomenon of influencer marketing, how it works and the benefits it can provide to your company, but we thought it would be useful to share some practical tips on how to go about identifying potential influencers. As we know, influencer marketing targets specific individuals, rather […]

Celebrating science

2017-03-16T14:32:32+00:00March 16th, 2017|Blog|

Last Friday saw the beginning of British Science Week (well, ten days, but that’s not as catchy), from 10th -19th March. Run by the British Science Association, this celebration of all things scientific – from technology and biology, to engineering and maths – encourages the community to host events, with the […]

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