Sound familiar? We hear this a lot from small to medium sized enterprises in the science and technology sector. They generally have a small target audience for their product who are easily definable. However, by taking this view, companies are drastically limiting the number of potential companies they can sell to.
If you just keep talking to the same people in your database, then you are missing a whole additional audience who could potentially be interested in your product: those who you don’t know and who don’t know you yet. Imagine if you could double your potential funnel by just doing a couple of things differently…
So how do we find these people? You’ve guessed it: by using integrated sales and marketing.
In upcoming blogs we will talk about name identification and filling your funnel, and give you practical tools to find the people who you want in your funnel.