On one of my trips to China in 2017, the emergence of a new ‘channel’ at the airports for BRI personnel became apparent. As a Brit, I was not familiar with BRI and so, intrigued, decided to inform myself of why BRI VIPs could fast-track through airports? The BRI initiative is one […]
With the 2018 conference schedule rapidly filling with stalwarts including Pittcon and Analytica, we thought it would be the perfect time to compile some social media tips and tricks to help you maximise your presence at events and engage with your audience and peers in the industry! The power of social […]
Data taken from Top-Down Analytics (TDA) Research report: 2018 Outlook: Analytical Instruments Industry The global analytical instruments market grew a modest 3.9% in 2017 to reach $53.4 billion. With the recovery of some key end markets and the improved macroeconomic environment in the second half of 2017, the market is expected […]
Some businesses question the value of social media; is it merely a trending topic, a platform to connect with prospects, or does it aid development of meaningful relationships? In response to this question, Hootsuite and We Are Social released ‘Digital in 2017’, a report on social media and digital trends around […]
Crisis planning is a key function of the executive board of any company. Knowing what to do and say in the event of a crisis situation is vital to the security of any business. And yet it is always interesting to ask the crucial question of any client – what is […]
We’re thrilled to have been appointed as PR and content agency for Liverpool-based innovator of cutting-edge biometric technology and software, Human Recognition Systems (HRS). Established in 2001, HRS has experienced significant growth and demand for its biometrics solutions, with a global client base that continues to expand. The company develops a […]
A robust marketing communications strategy is largely reliant on effective communication, hence its name! So why aren’t communication trends given more attention? Do you know how your customers prefer to communicate? And what motivates their purchasing decisions? Understanding the most impactful way to communicate with your target market enables you to […]
We are pleased to announce that Louise Reid has been promoted to Managing Director of The Scott Partnership Group, which includes Kapler Communications and Phoenix Marcom. Having joined us in January 2016 as Director of Client Services, Louise has played a key role in improving and standardising the delivery of service to […]
Each May, exhibitors and media from the plastics and materials market gather together for the annual ChinaPlas exhibition, alternating between Shanghai and Guangzhou – with 2017 seeing the latter taking its turn to host the world’s largest exhibition, now in its 21st year. The stats are impressive – the show attracts […]
It has long been known that insights and analytics are the backbone of PR campaigns – without measuring a campaign, it’s difficult to gauge the success of your strategies. The data you gather in one campaign can be used to guide and inform the next to ensure constant improvement. This is […]