When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with increasing frequency and seems to refer to any type of expert in a given field, in fact […]
OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in delivering integrated campaigns for science and technology clients, we are regularly surprised when companies fail to consider the power […]
Content marketing has almost replaced marketing, or at least PR or comms, as disciplines in many b2b sectors, but it’s become such a catch-all term that it’s almost achieved the opposite of what its pioneers intended. Content marketing was conceived to demonstrate the irrelevance of building activities based on channels or […]
Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]
In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more important than ever. But many life science companies can be shy when it comes to using the power of […]
Less than six months ago, I hadn’t heard of Scoop.it! but it is a tool that we have utilised for a number of our clients with significant success. In its most basic form it is a tool for content curation. If one of your strategic objectives is to be positioned as […]
Coming from an editorial background I already had a strong understanding of the ins and outs of the publishing world which provided an invaluable foundation for the fast-paced and dynamic environment that is agency life. Two attributes which I have found to be inherent to both marketing and publishing are a […]
So it’s official, Lord Sugar is entering a “new world” of business investing £250,000 into a digital marketing agency. Lord Sugar chose Mark Wright as the winner of the Apprentice saying he would take the “big gamble” entering what had earlier been described as a saturated market place. The winning business […]