content marketing

Can anyone be a thought leader?

2021-03-02T13:22:52+00:00February 20th, 2018|Blog|

When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with increasing frequency and seems to refer to any type of expert in a given field, in fact […]

2017 trends for b2b content marketing

2017-01-19T14:33:51+00:00January 19th, 2017|Blog|

Content marketing has almost replaced marketing, or at least PR or comms, as disciplines in many b2b sectors, but it’s become such a catch-all term that it’s almost achieved the opposite of what its pioneers intended. Content marketing was conceived to demonstrate the irrelevance of building activities based on channels or […]

Tips and tricks for scientific content marketing

2021-02-19T15:24:07+00:00November 18th, 2016|Blog|

Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]! and serve your audience with content curation!

2015-02-26T11:12:36+00:00February 26th, 2015|Blog|

Less than six months ago, I hadn’t heard of! but it is a tool that we have utilised for a number of our clients with significant success. In its most basic form it is a tool for content curation. If one of your strategic objectives is to be positioned as […]

From editor to marketing executive

2015-02-20T10:32:45+00:00February 20th, 2015|Blog|

Coming from an editorial background I already had a strong understanding of the ins and outs of the publishing world which provided an invaluable foundation for the fast-paced and dynamic environment that is agency life. Two attributes which I have found to be inherent to both marketing and publishing are a […]

Go to Top