Science is all around us. It’s in the houses that we live in, the technology that we use, and the food that we eat. Today sees the start of British Science Week, a 10 day celebration of science, technology, engineering and maths across the UK for people of all ages. As an agency that […]
What is corporate social responsibility? There are plenty of jargon-filled definitions of corporate social responsibility (CSR) but, simply put, CSR is when companies engage in initiatives of a social nature, beyond the interests of the business. It links the marketplace, the workplace, the environment and the community and has shown to […]
When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with increasing frequency and seems to refer to any type of expert in a given field, in fact […]
With the 2018 conference schedule rapidly filling with stalwarts including Pittcon and Analytica, we thought it would be the perfect time to compile some social media tips and tricks to help you maximise your presence at events and engage with your audience and peers in the industry! The power of social […]
OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in delivering integrated campaigns for science and technology clients, we are regularly surprised when companies fail to consider the power […]
Like it or not, technology is taking over the world and transforming the way we carry out even the most basic of tasks. The availability of apps that allow us to do a range of every day things, such as control our home heating systems, record our favourite TV programmes remotely, […]
Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]
Last week, I visited beautiful and sunny Barcelona, to attend CPhI Worldwide 2016. CPhI is the world’s leading European pharmaceutical exhibition, bringing together more than 36,000 pharma industry professionals from over 150 countries. In one of the key events on the calendar for the industry, companies are able to source new […]
The Scott Partnership celebrates 20 years of business this year and to mark the occasion, I’ve been reminiscing about the success we’ve achieved, the changes we’ve seen over the years and everything we have to look forward to. It all began in 1996, which means we share our anniversary with eBay […]
Since its launch in July, Pokémon GO has taken the world by storm. The game had over 7.5 million downloads in the first week of release in the US alone and there are now more people playing than there are accounts on Twitter! The gaming app soared to the top of […]