Building a bridge between traditional PR and digital marketing Since its first use in 1906, the press release has been a cornerstone of public relations campaigns. If well written, a PR can help a company establish and maintain its key message and raise awareness of its latest news. However, many are […]
Trust is a critical factor for both B2C and B2B buyers when they make purchasing decisions. Gain the trust of your audience and they are more likely to form a relationship with your brand and continue to purchase. It may sound simple, but a major roadblock in the quest to forming […]
In order to succeed in today’s increasingly competitive market, businesses are having to scrutinize their sales and marketing activity to ensure they establish and maintain their brand image as well as generate leads. Working as productively and efficiently as possible, while drawing on the right external input at the right time […]
There are many things to consider when bringing a product or service to market but all too often many of the critical stages are overlooked in favour of focusing solely on the launch to market. Without careful consideration of strategy and the reasoning behind it, such as audience insight, market research […]
As 2016 gets into full swing, many b2b marketers are embarking on new strategies, programmes of activity and partnerships. We are pleased to note that many b2b markets are embracing some of the sophisticated, forward-thinking digital and marketing techniques now available, especially in scientific, technology and industrial sectors, that themselves are […]