Last week, I visited beautiful and sunny Barcelona, to attend CPhI Worldwide 2016. CPhI is the world’s leading European pharmaceutical exhibition, bringing together more than 36,000 pharma industry professionals from over 150 countries.img_0020

In one of the key events on the calendar for the industry, companies are able to source new suppliers, network, develop new and existing relationships and do business in pharma under the same roof. The event encompasses the whole pharmaceutical ingredients sector and its key players working across the active pharmaceutical ingredients (APIs) space.

My main takeaway was the vibrancy, passion and growth that came across from all involved in an event that seems as important as ever within the industry. This followed on from the 2016 CPhI Annual Report, with overall findings suggesting positive trends towards outsourcing and acquisitions. Contract manufacturers are adding specialist technologies from smaller companies and larger API-led firms are trying to merge or partner with finished product specialists of similar size.

img_0018The report depicts the market size and drivers for growth, particularly highlighting the unprecedented growth of the anti-cancer market. This market, the report states, is fuelling the High Potency Active Pharmaceutical Ingredients market, which is expected to reach $25.1 billion by 2023. Product classes such as ADCs, HPAPIs and biosimilars are also anticipated to see rapid growth in Western markets.

This growth has seen the event grow ever bigger and an ever more important part of the calendar. Exhibiting at a trade show can be a significant investment, especially for smaller businesses. Investing in the short term means that you can reap the benefits in the long term, turning the leads collected at an exhibition into loyal and repeatable customers. Read our top tips to help you make the most of your trade show presence.img_0013

Here at The Scott Partnership, we work closely with our clients to help them achieve their sales and marketing objectives. By building lasting relationships with everyone, from the CEO to applications scientists, sales teams to marketing directors, we become an extension of their in-house teams and true partners in their success. This combination of specialisms (our clients’ scientific innovation and our unique integrated sales and marketing approach) is powerful and effective, and demonstrates the importance of playing on your strengths.

So if you’d like to experience a true partnership and find out more about why trade shows are such a vital part of any integrated campaign, contact us today and let us help you to maximise your trade show presence and generate results for your business.

By Scott Girling-Heathcote, Account Manager at The Scott Partnership.