thought leadership

Can anyone be a thought leader?

2021-03-02T13:22:52+00:00February 20th, 2018|Blog|

When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with increasing frequency and seems to refer to any type of expert in a given field, in fact […]

Blogging….why bother?

2021-03-02T13:33:14+00:00August 18th, 2015|Blog, Digital marketing, Marketing strategy, Social media|

Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what can be gained by implementing ‘blogs’ into your marketing mix and what should you think about when writing one? Companies have […]

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