A robust marketing communications strategy is largely reliant on effective communication, hence its name! So why aren’t communication trends given more attention? Do you know how your customers prefer to communicate? And what motivates their purchasing decisions? Understanding the most impactful way to communicate with your target market enables you to […]
The Scott Partnership celebrates 20 years of business this year and to mark the occasion, I’ve been reminiscing about the success we’ve achieved, the changes we’ve seen over the years and everything we have to look forward to. It all began in 1996, which means we share our anniversary with eBay […]
There are many things to consider when bringing a product or service to market but all too often many of the critical stages are overlooked in favour of focusing solely on the launch to market. Without careful consideration of strategy and the reasoning behind it, such as audience insight, market research […]
In July, The Scott Partnership Holdings Group had our annual Away Day, an important time when we step back from daily business activity, regroup and focus on the year ahead, and beyond. This year we visited Shakespeare’s hometown of Stratford-Upon-Avon and with a ‘Shakespearean Sports’ theme (that’s our creative minds at […]
Have you heard the one about the skyscraper built without any elevators? Sounds like the start of a bad joke, however this actually happened in Spain and you’ve probably had numerous stories about it filling your social media feeds ever since. But the reason we at The Scott Partnership find this […]