Building a bridge between traditional PR and digital marketing Since its first use in 1906, the press release has been a cornerstone of public relations campaigns. If well written, a PR can help a company establish and maintain its key message and raise awareness of its latest news. However, many are […]
As 2016 gets into full swing, many b2b marketers are embarking on new strategies, programmes of activity and partnerships. We are pleased to note that many b2b markets are embracing some of the sophisticated, forward-thinking digital and marketing techniques now available, especially in scientific, technology and industrial sectors, that themselves are […]
It’s the time of year when we think about resolutions for the year ahead and how we can ‘do things better’. While many of your resolutions might be more personal, why not make one that will really make a difference to the effectiveness of your digital marketing: creating SEO optimized content. […]
So it’s official, Lord Sugar is entering a “new world” of business investing £250,000 into a digital marketing agency. Lord Sugar chose Mark Wright as the winner of the Apprentice saying he would take the “big gamble” entering what had earlier been described as a saturated market place. The winning business […]