Crisis planning is a key function of the executive board of any company. Knowing what to do and say in the event of a crisis situation is vital to the security of any business. And yet it is always interesting to ask the crucial question of any client – what is […]
We’re thrilled to have been appointed as PR and content agency for Liverpool-based innovator of cutting-edge biometric technology and software, Human Recognition Systems (HRS). Established in 2001, HRS has experienced significant growth and demand for its biometrics solutions, with a global client base that continues to expand. The company develops a […]
We are pleased to announce that Louise Reid has been promoted to Managing Director of The Scott Partnership Group, which includes Kapler Communications and Phoenix Marcom. Having joined us in January 2016 as Director of Client Services, Louise has played a key role in improving and standardising the delivery of service to […]
Each May, exhibitors and media from the plastics and materials market gather together for the annual ChinaPlas exhibition, alternating between Shanghai and Guangzhou – with 2017 seeing the latter taking its turn to host the world’s largest exhibition, now in its 21st year. The stats are impressive – the show attracts […]
Last Friday saw the beginning of British Science Week (well, ten days, but that’s not as catchy), from 10th -19th March. Run by the British Science Association, this celebration of all things scientific – from technology and biology, to engineering and maths – encourages the community to host events, with the […]
Like it or not, technology is taking over the world and transforming the way we carry out even the most basic of tasks. The availability of apps that allow us to do a range of every day things, such as control our home heating systems, record our favourite TV programmes remotely, […]
Content marketing has almost replaced marketing, or at least PR or comms, as disciplines in many b2b sectors, but it’s become such a catch-all term that it’s almost achieved the opposite of what its pioneers intended. Content marketing was conceived to demonstrate the irrelevance of building activities based on channels or […]
Following what, for many of us, is a season of overindulgence – and big business for food manufacturers and retailers – we thought we would start the New Year reflecting on some of what we have learned about the food industry over the last twenty years in business. Having worked closely […]
The Scott Partnership celebrates 20 years of business this year and to mark the occasion, I’ve been reminiscing about the success we’ve achieved, the changes we’ve seen over the years and everything we have to look forward to. It all began in 1996, which means we share our anniversary with eBay […]
Editors complain they receive far too many of them. Some companies turn every little piece of news into one. Many people think that press releases have had their day. However a well written, on-message press release can be an integral part of a company’s content strategy that encompasses traditional, digital and […]