The global food industry continues to thrive, evolve and innovate, despite over half of the world’s population being either overweight, obese or underweight (Global Food Security). The challenges and opportunities the industry faces are driven by a multitude of factors including environmental, socio-economic, political and ethical. As manufacturers evolve their offerings […]
On one of my trips to China in 2017, the emergence of a new ‘channel’ at the airports for BRI personnel became apparent. As a Brit, I was not familiar with BRI and so, intrigued, decided to inform myself of why BRI VIPs could fast-track through airports? The BRI initiative is one […]
Each May, exhibitors and media from the plastics and materials market gather together for the annual ChinaPlas exhibition, alternating between Shanghai and Guangzhou – with 2017 seeing the latter taking its turn to host the world’s largest exhibition, now in its 21st year. The stats are impressive – the show attracts […]
China is still a key strategic market and offers huge opportunity for many industries. Whether you are well established there, or dipping your toe in, trade show attendance is a great opportunity for networking, sales and brand building. Our team in Shanghai and Beijing support a number of clients with media and […]
This week marked the beginning of Chinese New Year and we are celebrating by introducing a new blog series that will give you all the information you need to successfully market your scientific or technology business in China. Breaking into the Chinese market is notoriously difficult, even for the most successful, […]