In their annual survey of life science organisations, our friends at SCORR found that 78% of respondent companies develop an annual marketing plan but only 35% develop annual communications plans. At first, we found this quite surprising, but on reflection, it isn’t. Most b2b organisations that engage with us are actually looking for help in one way or another to put together a comms plan, whether it’s for their entire business or division, a specific campaign, new product, or a foray into a new market.