When it comes to engaging with scientific audiences, which we have been doing on behalf of clients for more than 25 years, our general advice is to follow the key principles of good communication, it’s not rocket science. Yes, OK, so scientists think rationally, we all know and can recite that sweeping generalisation and it’s, on the whole true, however, they are also people and, like all of us, they use their emotions in their work too.
