scientific marketing

What characterises the most successful b2b marketing structure?

2021-02-23T11:57:04+00:00November 14th, 2019|Blog|

Having supported dozens, if not hundreds, of scientific and technical b2b organisations of varying sizes over the last 25 years, we’ve seen and worked alongside numerous marketing structures. From an outside perspective, it can be quite easy to see the benefits and sometimes the pitfalls of different approaches, but adapting them [...]

Tips and tricks for scientific content marketing

2021-02-19T15:24:07+00:00November 18th, 2016|Blog|

Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]

What was hot at CPhI? (Beside the Spanish sunshine!)

2016-10-14T12:31:42+01:00October 14th, 2016|Blog|

Last week, I visited beautiful and sunny Barcelona, to attend CPhI Worldwide 2016. CPhI is the world’s leading European pharmaceutical exhibition, bringing together more than 36,000 pharma industry professionals from over 150 countries. In one of the key events on the calendar for the industry, companies are able to source new […]

Celebrating 20 years of The Scott Partnership

2016-09-14T16:56:41+01:00September 14th, 2016|Blog|

The Scott Partnership celebrates 20 years of business this year and to mark the occasion, I’ve been reminiscing about the success we’ve achieved, the changes we’ve seen over the years and everything we have to look forward to. It all began in 1996, which means we share our anniversary with eBay […]

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