Having supported dozens, if not hundreds, of scientific and technical b2b organisations of varying sizes over the last 25 years, we’ve seen and worked alongside numerous marketing structures. From an outside perspective, it can be quite easy to see the benefits and sometimes the pitfalls of different approaches, but adapting them [...]
Alison Owen joins The Scott Partnership Group as senior account director. Source: Blog
Data taken from Instrument Business Outlook (IBO) report: IBO Forecast 2019 Source: Blog
Like it or not, technology is taking over the world and transforming the way we carry out even the most basic of tasks. The availability of apps that allow us to do a range of every day things, such as control our home heating systems, record our favourite TV programmes remotely, […]
Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]
Last week, I visited beautiful and sunny Barcelona, to attend CPhI Worldwide 2016. CPhI is the world’s leading European pharmaceutical exhibition, bringing together more than 36,000 pharma industry professionals from over 150 countries. In one of the key events on the calendar for the industry, companies are able to source new […]
The Scott Partnership celebrates 20 years of business this year and to mark the occasion, I’ve been reminiscing about the success we’ve achieved, the changes we’ve seen over the years and everything we have to look forward to. It all began in 1996, which means we share our anniversary with eBay […]
Trust is a critical factor for both B2C and B2B buyers when they make purchasing decisions. Gain the trust of your audience and they are more likely to form a relationship with your brand and continue to purchase. It may sound simple, but a major roadblock in the quest to forming […]