Last week, I visited beautiful and sunny Barcelona, to attend CPhI Worldwide 2016. CPhI is the world’s leading European pharmaceutical exhibition, bringing together more than 36,000 pharma industry professionals from over 150 countries. In one of the key events on the calendar for the industry, companies are able to source new […]
There are many things to consider when bringing a product or service to market but all too often many of the critical stages are overlooked in favour of focusing solely on the launch to market. Without careful consideration of strategy and the reasoning behind it, such as audience insight, market research […]
‘Marketing automation, Eloqua and Marketo’ are words being mentioned at virtually every meeting I have attended over the last 2 years. As an integrated sales and marketing agency, when I first heard about marketing automation software it was an hallelujah moment – finally there is a solution that will help us […]