b2b marketing

What characterises the most successful b2b marketing structure?

2021-02-23T11:57:04+00:00November 14th, 2019|Blog|

Having supported dozens, if not hundreds, of scientific and technical b2b organisations of varying sizes over the last 25 years, we’ve seen and worked alongside numerous marketing structures. From an outside perspective, it can be quite easy to see the benefits and sometimes the pitfalls of different approaches, but adapting them [...]

The power of batteries: driving the future of renewable energy

2019-08-01T09:16:42+01:00July 10th, 2018|Blog|

The renewable energy market is a buoyant one. While investment in wind, solar and other renewable energy sources slumped by 56% to £7.5bn in the UK in 2017, worldwide spending climbed 3% to £242.4bn, the second-highest level on record. The merits of using renewable energy sources are increasingly recognised: reduced air […]

The war on bacteria: can we beat antibiotic resistance? (Part 1)

2018-06-14T10:35:00+01:00June 14th, 2018|Blog|

The human relationship with bacteria is an ancient and complex one. As the first life forms to colonise the earth around 3.8 billion years ago, bacteria (and other single-celled organisms) have had some time to evolve to suit their surroundings. Bacteria live everywhere – from hydrothermal vents at the bottom of […]

Metabolomics trends for 2018: Analytical potential

2018-06-07T13:19:57+01:00June 7th, 2018|Blog|

Data taken from Top-Down Analytics (TDA) Research report: Metabolomics 2018 Metabolomics is one of the newer ‘omics’ fields, and focuses on the characterisation of the small molecule metabolites in biological systems. Metabolomics research has the potential to shed light on certain disease states, monitor patient response to treatment, and contribute to […]

Tips for harnessing the power of your CEO’s influencer capabilities

2018-05-31T10:00:27+01:00May 31st, 2018|Blog|

Having cut my teeth in the communications industry in the early 1990s, the ability to influence an audience was something that had to be done with a solid media relations campaign. This meant developing, and maintaining, strong relationships with key journalists who would effectively act as gatekeepers to the key target audience […]

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