2020 life science marketing trends
2020 life science marketing trends
What characterises the most successful b2b marketing structure?
Having supported dozens, if not hundreds, of scientific and technical b2b organisations of varying sizes over the last 25 years, we’ve seen and worked alongside numerous marketing structures. From an outside perspective, it can be quite easy to see the benefits and sometimes the pitfalls of different approaches, but adapting them [...]
The Scott Partnership Group bolsters senior team
Alison Owen joins The Scott Partnership Group as senior account director. Source: Blog
What’s all the fuss about inbound marketing?
Do you keep hearing the term inbound marketing and wondering what it really means? Is it yet another code word used among marketers aiming to exclude anyone else from their ‘gang’? We had the same scepticism when we first heard the term a few years ago. Source: Blog
Busting the myth of b2b social media
Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason marketers even ask this question is fear. Fear of the unknown, fear of not having control […]
The power of batteries: driving the future of renewable energy
The renewable energy market is a buoyant one. While investment in wind, solar and other renewable energy sources slumped by 56% to £7.5bn in the UK in 2017, worldwide spending climbed 3% to £242.4bn, the second-highest level on record. The merits of using renewable energy sources are increasingly recognised: reduced air […]
3D printing: from idea to revolution
3D printing, also known as additive manufacturing, is the process of making a 3D object from a digital file and is heralded as one of the most ground-breaking technologies of the 21st century. What many don’t realise is that this technology has been under development for nearly 40 years and has […]
The war on bacteria: can we beat antibiotic resistance? (Part 1)
The human relationship with bacteria is an ancient and complex one. As the first life forms to colonise the earth around 3.8 billion years ago, bacteria (and other single-celled organisms) have had some time to evolve to suit their surroundings. Bacteria live everywhere – from hydrothermal vents at the bottom of […]
Metabolomics trends for 2018: Analytical potential
Data taken from Top-Down Analytics (TDA) Research report: Metabolomics 2018 Metabolomics is one of the newer ‘omics’ fields, and focuses on the characterisation of the small molecule metabolites in biological systems. Metabolomics research has the potential to shed light on certain disease states, monitor patient response to treatment, and contribute to […]
Tips for harnessing the power of your CEO’s influencer capabilities
Having cut my teeth in the communications industry in the early 1990s, the ability to influence an audience was something that had to be done with a solid media relations campaign. This meant developing, and maintaining, strong relationships with key journalists who would effectively act as gatekeepers to the key target audience […]