Blog

Google Analytics 4 – are you ready?

2023-01-30T14:00:00+00:00January 30th, 2023|Blog|

Navigating Google Universal Analytics (UA) is an essential skill in every digital marketer’s data-driven insight and action planning. At The Scott Partnership, we strive to make the best marketing decisions for our clients, keeping them informed about Google Analytics 4 (GA4) and why transitioning to the new interface sooner rather than [...]

Interns bring upturn; how are our three new interns adjusting to life at The Scott Partnership?

2022-12-09T13:00:00+00:00December 9th, 2022|Blog|

The Scott Partnership is thrilled to announce the recruitment of three new interns! Anna, Alisha and Leo are the latest additions to the vastly experienced team at TSP. All three interns are recent university graduates with strong backgrounds in critical thinking and communications.

Why your business shouldn't cut its marketing budget in a recession

2022-12-08T09:49:50+00:00December 8th, 2022|Blog|

Whilst every company is facing the recession from a different perspective, we felt it was important to share these insights because many businesses will benefit from the following knowledge. The following discussion is not pertinent to us or our clients.

Top tips for communicating with scientists

2022-04-14T15:00:00+01:00April 14th, 2022|Blog|

When it comes to engaging with scientific audiences, which we have been doing on behalf of clients for more than 25 years, our general advice is to follow the key principles of good communication, it’s not rocket science. Yes, OK, so scientists think rationally, we all know and can recite that [...]

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