In the digitally transformed world, marketing is not just about pushing products and services to customers, it’s about doing what it takes to provide value and build lasting relationships. The best marketers know how to connect with their customers in a way that creates value for both parties and then use that connection to drive sales and brand advocacy. Marketing strategies change at a rapid pace, and businesses who can keep up with market needs and use the correct tools astutely will be the ones who thrive.