Cosmoprof’s 2023 report on beauty buyer trends examines how the growth of digital technology has fundamentally altered the beauty industry, restructuring the established sales framework. It also highlights Asia-Pacific (APAC) as a focal growth region due to the vast number of opportunities in this area, particularly within skincare, with a report by Statista showing that the APAC region occupied the greatest market share in 2022. 
In this blog, we highlight the new challenges and trends in the beauty industry and Cosmoprof’s recommendations on how to adapt.i