Press releases

A Scientific Approach to Media Relations

2021-03-02T13:29:39+00:00May 24th, 2016|Blog|

As in any partnership, communication is key to a strong business relationship. By definition, communication is the imparting or exchanging of information by speaking, writing, or using some other medium. When it comes to media relations (the relationship that a company or organisation develops with journalists and editors) effective communication is […]

Why there will always be a place for a good press release

2021-02-23T16:36:38+00:00January 27th, 2016|Blog|

Editors complain they receive far too many of them. Some companies turn every little piece of news into one. Many people think that press releases have had their day. However a well written, on-message press release can be an integral part of a company’s content strategy that encompasses traditional, digital and […]

Go to Top