Media relations

Making your trade show attendance a success in China

2017-03-03T12:29:14+00:00March 3rd, 2017|Blog|

China is still a key strategic market and offers huge opportunity for many industries. Whether you are well established there, or dipping your toe in, trade show attendance is a great opportunity for networking, sales and brand building. Our team in Shanghai and Beijing support a number of clients with media and […]

Making the most of trade shows: If you invite, they will come…

2021-02-23T16:17:00+00:00February 23rd, 2017|Blog|

Working for clients is a round the clock service industry. International clients in B2B can be launching new products and exhibiting at trade shows internationally year-round, and our teams support them in China, North America and Europe in many languages. As we all know, trade shows are not a low-cost venture. […]

A Scientific Approach to Media Relations

2021-03-02T13:29:39+00:00May 24th, 2016|Blog|

As in any partnership, communication is key to a strong business relationship. By definition, communication is the imparting or exchanging of information by speaking, writing, or using some other medium. When it comes to media relations (the relationship that a company or organisation develops with journalists and editors) effective communication is […]

Why there will always be a place for a good press release

2021-02-23T16:36:38+00:00January 27th, 2016|Blog|

Editors complain they receive far too many of them. Some companies turn every little piece of news into one. Many people think that press releases have had their day. However a well written, on-message press release can be an integral part of a company’s content strategy that encompasses traditional, digital and […]

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