Influencer marketing

Tips for harnessing the power of your CEO’s influencer capabilities

2018-05-31T10:00:27+01:00May 31st, 2018|Blog|

Having cut my teeth in the communications industry in the early 1990s, the ability to influence an audience was something that had to be done with a solid media relations campaign. This meant developing, and maintaining, strong relationships with key journalists who would effectively act as gatekeepers to the key target audience […]

Influencer marketing: identifying potential influencers

2017-03-29T14:55:07+01:00March 29th, 2017|Blog|

In 2016, we looked at the phenomenon of influencer marketing, how it works and the benefits it can provide to your company, but we thought it would be useful to share some practical tips on how to go about identifying potential influencers. As we know, influencer marketing targets specific individuals, rather […]

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