Having cut my teeth in the communications industry in the early 1990s, the ability to influence an audience was something that had to be done with a solid media relations campaign. This meant developing, and maintaining, strong relationships with key journalists who would effectively act as gatekeepers to the key target audience […]
In 2016, we looked at the phenomenon of influencer marketing, how it works and the benefits it can provide to your company, but we thought it would be useful to share some practical tips on how to go about identifying potential influencers. As we know, influencer marketing targets specific individuals, rather […]
Trust is a critical factor for both B2C and B2B buyers when they make purchasing decisions. Gain the trust of your audience and they are more likely to form a relationship with your brand and continue to purchase. It may sound simple, but a major roadblock in the quest to forming […]