Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason marketers even ask this question is fear. Fear of the unknown, fear of not having control […]
As 2016 gets into full swing, many b2b marketers are embarking on new strategies, programmes of activity and partnerships. We are pleased to note that many b2b markets are embracing some of the sophisticated, forward-thinking digital and marketing techniques now available, especially in scientific, technology and industrial sectors, that themselves are […]
Editors complain they receive far too many of them. Some companies turn every little piece of news into one. Many people think that press releases have had their day. However a well written, on-message press release can be an integral part of a company’s content strategy that encompasses traditional, digital and […]
