b2b

Making your trade show attendance a success in China

2017-03-03T12:29:14+00:00March 3rd, 2017|Blog|

China is still a key strategic market and offers huge opportunity for many industries. Whether you are well established there, or dipping your toe in, trade show attendance is a great opportunity for networking, sales and brand building. Our team in Shanghai and Beijing support a number of clients with media and […]

Making the most of trade shows: If you invite, they will come…

2021-02-23T16:17:00+00:00February 23rd, 2017|Blog|

Working for clients is a round the clock service industry. International clients in B2B can be launching new products and exhibiting at trade shows internationally year-round, and our teams support them in China, North America and Europe in many languages. As we all know, trade shows are not a low-cost venture. […]

2017 trends for b2b content marketing

2017-01-19T14:33:51+00:00January 19th, 2017|Blog|

Content marketing has almost replaced marketing, or at least PR or comms, as disciplines in many b2b sectors, but it’s become such a catch-all term that it’s almost achieved the opposite of what its pioneers intended. Content marketing was conceived to demonstrate the irrelevance of building activities based on channels or […]

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