Most organisations no longer work in marketing and sales siloes and neither do we. Our teams are experienced in assisting commercial teams in highly technical sectors to:
Target and influence all those involved in complex buying processes
Generate new leads
Nurture leads to conversion
Reactivate lapsed and existing customers and grow sales.
Examples of tools and campaigns we deploy that drive sales include:
Case studies
Case studies
In science and tech sectors, nothing is more powerful than customer advocacy. Our proven methodology for identifying and recruiting customers or technology users to take part in a case study guarantees success. We interview the customer and write up a case study for them and our client to approve. Case studies are then used as sales tools, placed with the media and reshaped into blog, social, event and video content for maximum impact.
Interactive sales tools
Interactive sales tools
When your product or service range is complex and difficult to explain, our bespoke sales aids ensure your sales teams present solutions effectively and remain on brand message. Built-in data capture means they are invaluable at trade shows and other events, as well as at customer meetings.
Industry surveys
Industry surveys
One of the simplest ways to generate leads, while gaining useful market insight and curating high value content is through surveys. We work with research experts and trade media to develop surveys that will get you the insight, contacts and data you need to get ahead in your sector.
Whitepapers
Whitepapers
We have extensive experience in producing scientific and technical content for our clients, and we can do the same for you; producing informative, authoritative content that can be used to generate leads. We have developed whitepapers on topics as diverse as drug delivery systems, environmental pollution monitoring, haematology analysis and preclinical imaging in cancer.