We create a detailed picture of our clients’ worlds and work with them, or separately, to develop marketing and communications strategies that are based on real insight.
Our senior team has been helping clients develop business, sales and marketing strategies for decades. When you partner with us, you can tap into our knowledge and experience to your heart’s content!
Our marketing and communications plans are derived from the strategy work and provide both direction and detail. Our plans are integrated, thorough, agile and measurable and, importantly, we always keep within budget.
When it comes to measurement, we use the AMEC integrated evaluation framework, which is the new global standard for the communications industry.
The framework demonstrates how to turn measurement and evaluation principles into action, and to finally prove the value of PR and communications. However, we believe that the framework relies on close collaboration between agency and client.
Correct use of the framework results in: