SGD Pharma is a global supplier of pharmaceutical glassware, with manufacturing facilities in France, China and India. The company’s expertise in glass primary packaging and pharma regulatory requirements translates into other markets including beauty & care and nutrition.
The challenge
SGD Pharma needed marketing support for the launch of a new product line in the competitive cannabidiol (CBD) oils market, a new sector for the company.
- SGD Pharma has limited contact information for marketing in this unexplored sector.
- We needed to build awareness of SGD Pharma in this market quickly, as well as position the business as a specialist supply chain partner.
The solution
We proposed and implemented an integrated campaign designed to generate leads, developing a suite of marketing material:
- Educational whitepaper
- Event sponsorship
- Email marketing with gated landing page
- Social media advertising and sponsorship plus organic social media/blog programme
- Supporting PR activity.
The results
Here are some of the results so far:
- Sponsoring The Science of Cannabis event enabled SGD Pharma to create immediate brand impact, and yielded 2,980 global delegate contacts who we could then market our content to.
- We used these leads to implement the email marketing campaign, with the CBD whitepaper as the key content asset. This generated 59 active leads.
- A lead gen and gated conversion project generated a total of 3,148 new contacts among relevant global CBD and cannabis companies at a cost per lead of £8.68.
Key deliverables
Sponsorship of a key Cannabis event generated 2,980 new contacts.
Explaining the complex regulatory landscape appeals to the new target audience.
Social media campaigns were used to promote the whitepaper.
“I am blessed to have the team from The Scott Partnership at my side… Due to your professionalism, we delivered our objectives and beyond together, with a lot of fun.”
“From launching this campaign we have generated qualified leads in a completely new market for us. One even contacted us and commented on the quality of the material we provided.”