TSP implemented a proactive, integrated media relations plan to reach Linkam’s target audiences in multiple ways via credible trade media, at regular intervals. We also developed a social media strategy for Twitter, LinkedIn and Instagram to enhance Linkam’s online profile and amplify the published media content into the market. Key activity included:
- Creation of media materials, including press releases, articles, interviews, blogs
- Broadening of media contacts across multiple vertical sectors
- Development of high value content, such as customer and partner case studies
- Building a strategy and schedule of content for social media.