Aigenpulse is a life science and data technology innovator with a state of-the-art data intelligence platform designed to expedite the drug discovery and development process.
The challenge
Aigenpulse engaged with TSP to help increase brand awareness and generate new business leads. It operates in very niche areas and the emphasis had to be on quality of new leads, rather than quantity.
- Aigenpulse is a start-up and was not well known in the wider life science sector
- We were tasked with getting the Aigenpulse name out to the market, improving its website and social media presence, and generating interest in its technology.
The solution
We implemented an integrated inbound marketing campaign using HubSpot, designed to generate leads. We produced some core content pieces on key topics and these were used to fuel active social media and media relations programmes.
- Marketing planning incl. development of buyer personas
- HubSpot set up and deployment of lead gen campaigns
- Auditing social media and website
- Educational whitepapers
- Paid social media campaigns
- Supporting PR activity
- Website development and updates.
The results
Here are some of the results so far:
- We have seen a 38% increase in followers on LinkedIn over 8 months, with an average of 137 impressions per post
- There have been 4,368,273 opportunities to see across target life science media with 26 pieces of coverage across the programme
- 14 sponsored LinkedIn campaigns in 4 months – one of which received 24 conversions and 21,129 impressions with just £240 spend
- The activity undertaken using HubSpot has generated 162 quality new contacts/business leads
- The website has had almost 6,000 new users in the period we have been working together.
Key deliverables
Whitepapers have been created as core content pieces
Using HubSpot to create landing pages for lead generation
Engaging with the target audience through life science media (BioPharma Trend)
Having been supported by TSP in two prior roles, I enlisted their help shortly after joining Aigenpulse as CCO in 2020. The brief was to launch our automated analytics platform into the global pharma + biopharma development markets to gain visibility and interest quickly. TSP proposed an integrated inbound marketing programme, which has significantly increased our brand visibility and generated some very interesting sales leads indeed.
In under 12 months, we have seen a significant amount of high-profile coverage across the life science media, increased traffic to our website and strong engagement with our social media. We are in a great place to grow our brand further and look forward to continuing this successful partnership.