Building a bridge between traditional PR and digital marketing Since its first use in 1906, the press release has been a cornerstone of public relations campaigns. If well written, a PR can help a company establish and maintain its key message and raise awareness of its latest news. However, many are […]
Trust is a critical factor for both B2C and B2B buyers when they make purchasing decisions. Gain the trust of your audience and they are more likely to form a relationship with your brand and continue to purchase. It may sound simple, but a major roadblock in the quest to forming […]
How does business work differently in the US compared to other geographies? Are there distinct ways of interacting with clients and new business prospects? Is PR and marketing activity carried out with a different focus across the pond? With a number of clients I work with based in the US, these […]
In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more important than ever. But many life science companies can be shy when it comes to using the power of […]
As in any partnership, communication is key to a strong business relationship. By definition, communication is the imparting or exchanging of information by speaking, writing, or using some other medium. When it comes to media relations (the relationship that a company or organisation develops with journalists and editors) effective communication is […]
At the end of 2015, H&M released an advertising campaign signalling the growing acceptance toward the traditional headscarf in mainstream fashion. The advertisement, which featured a model wearing her hijab, received an overwhelmingly positive response on social media sites, boosting the growing trend in advertising that encourages the representation of models […]
We are delighted to announce that the Scott Partnership group of companies, which includes The Scott Partnership, Kapler Communications and Phoenix MarCom, has passed the PRCA Communications Management Standard (CMS). The PRCA (Public Relations Consultants Association) is the largest PR association in Europe, and the internationally recognised CMS is the industry’s […]
January seems to have come and gone in a flash and here at The Scott Partnership we’ve had a very exciting start to the year welcoming new clients on board, gearing up for big industry trade shows including SLAS and Pittcon as well as our Creative Development Director Laura Browne moving […]
From the start of my 4 year degree in 2012 everything I had learnt from my studies about PR at the University of Chester excited me. Having been introduced to the theory behind PR, I recognised the need to get industry exposure and some practical experience to build on my studies. Four months […]
It’s been nearly 10 years since I set out in the world of B2B PR, over which time I’ve seen some pretty dramatic changes within the media relations environment and I can see it continuing well into 2015 and beyond. Back in 2005, when I started out as an account executive, […]