British Science Week: Reflecting on a world of opportunity

Here we are at the end of British Science Week 2018, and our final blog. Throughout the week, we’ve explored some of our clients’ work in more detail, as well as looking at how the BBC’s Blue Planet II gave a much-needed PR boost to the world’s oceans. It’s been a week of celebration across […]

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British Science Week: Celebrating Professor Stephen Hawking

Today, on the sixth day of British Science Week, we are celebrating the life of a man who is arguably one of the greatest physicists of all time – Professor Stephen Hawking (1942-2018). Stephen Hawking was a world-renowned theoretical physicist and has contributed greatly to the fields of general relativity, cosmology and quantum gravity, particularly […]

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British Science Week: How what we eat is driven by scientific flavours

Flavours: you experience them every day. For some, food is one of life’s daily pleasures, but do you ever consider the science behind the flavours you taste? One of our clients, Synergy Flavours, is a leading manufacturer and supplier of flavourings, extracts and essences to the global food and beverage industry. We also work to […]

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British Science Week: Standardising the world of weed

Despite still being an illegal drug in many countries, cannabis is slowly gaining support for its potential pain relief benefits from thousands of people worldwide. The legal cannabis industry is growing rapidly, with a predicted market worth of $21 billion by 2021. 26 countries and 29 US states have legalised its use for medicinal purposes, […]

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British Science Week: The science of everyday

Science is all around us. It’s in the houses that we live in, the technology that we use, and the food that we eat. Today sees the start of British Science Week, a 10 day celebration of science, technology, engineering and maths across the UK for people of all ages. As an agency that works primarily in the […]

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Corporate social responsibility: communicating your company’s values

What is corporate social responsibility? There are plenty of jargon-filled definitions of corporate social responsibility (CSR) but, simply put, CSR is when companies engage in initiatives of a social nature, beyond the interests of the business. It links the marketplace, the workplace, the environment and the community and has shown to give companies a competitive […]

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Can anyone be a thought leader?

When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with increasing frequency and seems to refer to any type of expert in a given field, in fact some companies self-proclaim to […]

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Food industry trends for 2018 – spotlight on China

The global food industry continues to thrive, evolve and innovate, despite over half of the world’s population being either overweight, obese or underweight (Global Food Security). The challenges and opportunities the industry faces are driven by a multitude of factors including environmental, socio-economic, political and ethical. As manufacturers evolve their offerings to cater to diverse […]

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