How to make the hashtag work for your #B2B businesses

The humble hashtag changed the way people engage on social media in 2010 when Twitter moved trending topics on to its homepage to drive conversation on popular keywords or phrases that people had ‘hashtagged’. The hashtag is now used across multiple social media channels including Instragram, Facebook and Pinterest which makes it a powerful tool […]

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The only way isn’t digital, but it is one of the best

The traditional methods of marketing to the “normal population” are changing. This is because there is no such thing as the “normal population” anymore. We have proved time and again that outbound marketing in isolation does not work. This becomes clearer as we learn more about how everyone differs, how they want to learn about […]

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“Our clients don’t use social media for work”

We hear this refrain from clients a lot. We work in the science and technology B2B sectors, and have found them to be generally averse to taking their marketing strategies online. This is despite the fact that all the new talent that is entering the industry have been brought up in the digital world and […]

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