How to communicate more effectively with your customers

A robust marketing communications strategy is largely reliant on effective communication, hence its name! So why aren’t communication trends given more attention? Do you know how your customers prefer to communicate? And what motivates their purchasing decisions? Understanding the most impactful way to communicate with your target market enables you to efficiently focus resources. Perhaps […]

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News from TSP

We are pleased to announce that Louise Reid has been promoted to Managing Director of The Scott Partnership Group, which includes Kapler Communications and Phoenix Marcom. Having joined us in January 2016 as Director of Client Services, Louise has played a key role in improving and standardising the delivery of service to our clients and has […]

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Another ChinaPlas under the belt

Each May, exhibitors and media from the plastics and materials market gather together for the annual ChinaPlas exhibition, alternating between Shanghai and Guangzhou – with 2017 seeing the latter taking its turn to host the world’s largest exhibition, now in its 21st year. The stats are impressive – the show attracts roughly 3,400 exhibitors, over […]

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Don’t guess: measure!

It has long been known that insights and analytics are the backbone of PR campaigns – without measuring a campaign, it’s difficult to gauge the success of your strategies. The data you gather in one campaign can be used to guide and inform the next to ensure constant improvement. This is increasingly important with the […]

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In-cosmetics 2017 was truly dazzling!

With competition for attention at the world’s leading cosmetics ingredients trade show fierce, the seemingly polarised worlds of glamour and science converged in an explosion of glitter at this year’s in-cosmetics in London. The three enduring mega tends of natural, sustainable and anti-ageing were dominant, with the new product zone rife with creations such as […]

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Why many b2b marketing strategies fall flat: no evidence equals no impact

OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in delivering integrated campaigns for science and technology clients, we are regularly surprised when companies fail to consider the power of case studies. In […]

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Influencer marketing: identifying potential influencers

In 2016, we looked at the phenomenon of influencer marketing, how it works and the benefits it can provide to your company, but we thought it would be useful to share some practical tips on how to go about identifying potential influencers. As we know, influencer marketing targets specific individuals, rather than directly targeting a […]

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Celebrating science

Last Friday saw the beginning of British Science Week (well, ten days, but that’s not as catchy), from 10th -19th March. Run by the British Science Association, this celebration of all things scientific – from technology and biology, to engineering and maths – encourages the community to host events, with the aim of reaching a […]

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Making your trade show attendance a success in China

China is still a key strategic market and offers huge opportunity for many industries. Whether you are well established there, or dipping your toe in, trade show attendance is a great opportunity for networking, sales and brand building. Our team in Shanghai and Beijing support a number of clients with media and event support, helping them […]

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Making the most of trade shows: If you invite, they will come…

Working for clients is a round the clock service industry. International clients in B2B can be launching new products and exhibiting at trade shows internationally year-round, and our teams support them in China, North America and Europe in many languages. As we all know, trade shows are not a low-cost venture. It makes sense to […]

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