Another ChinaPlas under the belt

Each May, exhibitors and media from the plastics and materials market gather together for the annual ChinaPlas exhibition, alternating between Shanghai and Guangzhou – with 2017 seeing the latter taking its turn to host the world’s largest exhibition, now in its 21st year. The stats are impressive – the show attracts roughly 3,400 exhibitors, over […]

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Don’t guess: measure!

It has long been known that insights and analytics are the backbone of PR campaigns – without measuring a campaign, it’s difficult to gauge the success of your strategies. The data you gather in one campaign can be used to guide and inform the next to ensure constant improvement. This is increasingly important with the […]

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In-cosmetics 2017 was truly dazzling!

With competition for attention at the world’s leading cosmetics ingredients trade show fierce, the seemingly polarised worlds of glamour and science converged in an explosion of glitter at this year’s in-cosmetics in London. The three enduring mega tends of natural, sustainable and anti-ageing were dominant, with the new product zone rife with creations such as […]

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Why many b2b marketing strategies fall flat: no evidence equals no impact

OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in delivering integrated campaigns for science and technology clients, we are regularly surprised when companies fail to consider the power of case studies. In […]

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Influencer marketing: identifying potential influencers

In 2016, we looked at the phenomenon of influencer marketing, how it works and the benefits it can provide to your company, but we thought it would be useful to share some practical tips on how to go about identifying potential influencers. As we know, influencer marketing targets specific individuals, rather than directly targeting a […]

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Celebrating science

Last Friday saw the beginning of British Science Week (well, ten days, but that’s not as catchy), from 10th -19th March. Run by the British Science Association, this celebration of all things scientific – from technology and biology, to engineering and maths – encourages the community to host events, with the aim of reaching a […]

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Making your trade show attendance a success in China

China is still a key strategic market and offers huge opportunity for many industries. Whether you are well established there, or dipping your toe in, trade show attendance is a great opportunity for networking, sales and brand building. Our team in Shanghai and Beijing support a number of clients with media and event support, helping them […]

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Making the most of trade shows: If you invite, they will come…

Working for clients is a round the clock service industry. International clients in B2B can be launching new products and exhibiting at trade shows internationally year-round, and our teams support them in China, North America and Europe in many languages. As we all know, trade shows are not a low-cost venture. It makes sense to […]

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The digital revolution and its growing role in scientific research

Like it or not, technology is taking over the world and transforming the way we carry out even the most basic of tasks. The availability of apps that allow us to do a range of every day things, such as control our home heating systems, record our favourite TV programmes remotely, or monitor our fitness, […]

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2017 trends for b2b content marketing

Content marketing has almost replaced marketing, or at least PR or comms, as disciplines in many b2b sectors, but it’s become such a catch-all term that it’s almost achieved the opposite of what its pioneers intended. Content marketing was conceived to demonstrate the irrelevance of building activities based on channels or tactics and to show […]

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